I went to to the concurrent education session, which is about whether venue should provide free wi-fi or not. Probably eveyone thinks that there should be free wi-fi at the venues, but some interesting data showed that it's not true. Only 44% of the conference attendees think free Wi-Fi for all areas at the venue is necessary. Event organizers and facility managers at the venues have different expectations on free Wi-Fi. 90% of event organizers think attendees should have free Wi-Fi; compared to 48% of facility managers who has the same expectations.
Free wi-fi is a big attraction to the bussiness. Wi-Fi drives up sales in the small businesses. Attendees are more willing to shop in the businesses with free Wi-Fi, such as Starbucks and McDonald.
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